Brij Beads is an online retailer specializing in beads and jewellery-making accessories, with a catalog of 684 products across a broad range of styles and materials. Its selection includes glass beads, jelly beads, crystal and pearl beads, Fimo and plastic beads, and decorative options such as Meenakari, Monalisa, cartoon, carving, fruit and vegetable, and evil eye beads. The store also offers heart and star pendants, colorful pendants, charms, chains, and other jewellery accessories, as well as mixed-bead combo offers.

Brij Beads highlights collections at a range of prices, with featured products starting at ₹5, ₹10, and ₹19. Customers can browse and shop online, manage an account and wishlist, and track orders. The website advertises cash on delivery, ₹49 shipping, seven-day delivery, and discounts, alongside a newsletter for updates on offers and coupons. It also provides contact options, including WhatsApp chat, and publishes privacy, terms, and shipping, refund, and return policies.