Brilliant is a corporate gifting, branded merchandise, and event services company that helps organizations bring their brands to life. It combines product sourcing and customization, creative support, technology, and global fulfillment, with a team available to guide customers from planning through delivery. Its offerings include branded gear, custom gifts, new-hire kits, work essentials, event merchandise, and themed gift assortments, with options ranging from retail brands to local artisans. Brilliant also supports company stores, sales and client gifting, employee programs, offsites, and event and field marketing.

The company’s platform enables businesses to create, distribute, track, and measure gifting and merchandise programs. Features include customizable storefronts, preferred gift campaigns that collect recipient details, and automations that connect with tools such as Salesforce, Marketo, Bonusly, HubSpot, Zapier, and HRIS systems. Brilliant provides fulfillment to more than 180 countries through six global warehouses. Its sustainability approach includes a Sustainability Scorecard and a stated commitment to responsible sourcing and fulfillment.