Brilliant Smile

Brilliant Smile is a Swedish oral-care and teeth-whitening brand with roots in Gothenburg. It offers products for people seeking to care for their teeth and achieve a brighter smile, with options for use at home and through clinic-based treatments. The company says it was the first to market teeth whitening in Sweden and offers its whitening method through its own products and treatments.

Its range includes whitening strips, toothpaste, mouthwash, toothbrushes, oral-care kits, accessories, and products featuring whitening ingredients. Brilliant Smile also groups products into collections, including 0.32 Maximum Fluoride, HiWhite, and Charcoal Whitening Oral Care. The brand states that its whitening preparations are pH-neutral and EU-approved, and that its products include ingredients intended to strengthen enamel and help counter sensitivity.

Customers can buy directly through the brand’s online store, as well as find selected retailers and nearby clinics. Brilliant Smile provides customer support and answers to common questions through its website. The store offers secure payment, invoice payment options, and free shipping on orders over 300 SEK.