BritMums

BritMums is a UK-based parent influencer network and content site, founded by Susanna and Jennifer more than 15 years ago. Describing itself as the country’s original community of parent influencers and creators, it brings together parents and shares lifestyle content for families. Its coverage includes parenting, food, travel, health, relationships, education, crafts, style and family life, with practical ideas, advice and inspiration for parents of children at different ages.

Readers can find family recipes, from quick midweek meals to baking and special-occasion dishes, alongside travel guides, hotel and resort reviews, days-out ideas and holiday inspiration. The site also publishes content on topics such as back-to-school planning, homeschooling, family health and special educational needs. For influencers, BritMums offers advice on getting started, SEO, audience engagement, content creation and social media, as well as information about paid projects, events, chats and challenges. The founders say the site is powered by lifestyle content from parents around the UK, with the aim of providing families with useful, trustworthy perspectives and helping creators connect with brands and opportunities.