The brand is dedicated to promoting safe childbirth practices and advocating for women's health, particularly regarding home births. Medical professionals emphasize the critical need for explicit warnings about the potential complications associated with delivering at home, particularly for women with high-risk pregnancies. The brand highlights the necessity for only qualified midwives to assist in such deliveries.

In response to a growing number of mothers opting for at-home births due to previous stressful experiences in clinical settings, experts have stressed that the availability and quality of home birth services vary significantly across regions. The brand aims to provide essential information, emphasizing that well-informed decisions are critical for the safety of mothers and infants. It advocates for comprehensive discussions between healthcare providers and expectant mothers about the risks involved, urging that only highly trained caregivers be present during home deliveries. Emphasizing informed choices, the brand seeks to empower women with knowledge about their delivery options and the importance of choosing suitable environments for childbirth.