Unclaimed brand
South Africa's pure-subscription ride platform. No commission. R30/day, R150/week, or R600/month. Drivers keep every fare.
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Hex Code
Color name
RGB
HSL
CMYK
#5905FF
Electric Violet
89, 5, 255
260, 100, 51
65, 98, 0, 0
#07030D
Haiti
7, 3, 13
264, 63, 3
46, 77, 0, 95
#7C5CFF
Cornflower Blue
124, 92, 255
252, 100, 68
51, 64, 0, 0
Bro is a South African ride platform built around a subscription model rather than per-trip commissions. Its central promise is that drivers keep 100% of each fare, paying a flat fee of R30 per day, R150 per week, or R600 per month. For riders, Bro offers upfront fares, live trip tracking, and payment by cash, card, or wallet, with pricing designed to avoid commission markups.
The platform serves students, drivers, and local communities, with verified drivers, safety features, and student discounts through its Bro SCLR program. Bro’s safety approach includes trip visibility, emergency SOS, 24/7 support, and a safety partnership with SaferCity. Beyond rides, the company supports campus activations, driver meetups, women’s safety initiatives, and community partnerships.
Bro also presents a vehicle ownership opportunity through a KIA partnership, with offers from R3,500 per month for eligible applicants, subject to assessment and applicable terms. Selected for the 2026 Google for Startups Accelerator: South Africa, Bro positions itself as a locally built mobility platform focused on fairer earnings, affordable rides, and safer travel
Brand industry
Travel and Tourism
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How do I download the Bro. logo?
The Bro. logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Bro.'s brand colors?
The Bro. color palette uses the hex codes #5905FF, #07030D and #7C5CFF.
The Bro. name, logos and brand assets are trademarks of Bro. and its affiliates. Brandfetch isn't affiliated with or endorsed by Bro.. Their use is subject to Bro.'s brand guidelines.
