The Optical Shop is an eye and vision care provider serving patients in Brookings, South Dakota. Led by optometrist Dr. Susan Coats, the practice emphasizes personal attention, clear explanations, and a comfortable experience. Dr. Coats purchased the business in 2008 and is involved in the Brookings community through the Optimist Club and Chamber Ambassadors.

The practice offers comprehensive eye exams, contact lens services, glasses, glaucoma testing, and pre- and post-operative care. It welcomes both scheduled appointments and eye emergencies. Patients can choose from a selection of 600 frames, and the team works with vision insurance providers and offers financing options to help support access to care. Online tools include a new-patient welcome form and a payment option.

The Optical Shop aims to keep patients informed by explaining exams and procedures and answering questions. Located at 112 22nd Avenue South, the Brookings office invites patients to call or schedule an appointment online. The practice has served the community for 35 years and is open Monday through Friday.