Bubblegum Club is a dynamic cultural organization based in Johannesburg, South Africa. With a multi-faceted approach, we work across various platforms and mediums, using our artistic and conceptual practice as well as our understanding of popular culture to create compelling content for a youth audience. Our goal is to update and modernize the legacy of popular modernism by championing the treasures that may be overlooked in the pursuit of the next social media fix.

As content producers, we curate and create original culture through our digital publication, which gives a voice to cutting-edge creatives from around the world. Additionally, we collaborate with brands and organizations to help them connect with youth culture. We have a growing international reach and have worked on diverse projects with partners both locally and globally.

At Bubblegum Club, we strive to build the self-belief of talented minds in music, art, and fashion, and consolidate South Africa as a voice in global conversations. Our work includes producing creative projects for institutional partners, collaborating with renowned brands, and exhibiting our work in prestigious galleries and institutions worldwide. Join us in celebrating and supporting the vibrant and innovative creative scene that South Africa has to offer