Bucket is an Israeli technology platform that connects businesses, product owners, independent marketers and nonprofits through performance-based partnerships. Founded in 2014 by marketer and entrepreneur Adam Tal, the company expanded in 2019 with the addition of Itay Srugo, developing e-commerce and social-impact activities alongside its affiliate-marketing services. Bucket aims to make collaboration simpler and reduce the financial and legal risks businesses face when launching marketing campaigns.

The platform gives product owners access to a network of around 5,000 independent marketers, helping them promote products without relying solely on upfront advertising spend. Marketers can choose offers and earn from sales, leads or donations, while nonprofits can use partner campaigns to support fundraising. Bucket’s technology integrates with most online sales platforms and can provide custom connections when needed. It also automates communication with marketers and supplies tools intended to make affiliate programs easier to manage and scale.

Alongside its technology, Bucket emphasizes community, mutual support and practical guidance for entrepreneurs.