Buddy Health creates child-focused nutritional supplements designed to help families support everyday wellbeing and normal growth and development. Its featured product, Height Essential, is a chewable supplement for boys and girls aged 5 to 19. The formula combines vitamins and minerals including vitamin D3, vitamin K2, calcium, magnesium, zinc and vitamin B6, alongside ingredients such as ashwagandha and L-arginine. The brand highlights nutrients associated with normal bone development, immune function and other aspects of health, while advising parents to consult a doctor about whether a supplement is suitable for their child.

Buddy positions its chewable as a convenient alternative to gummy vitamins and describes the formula as free from gluten, GMOs and nuts. The company says its products are manufactured in the UK using globally sourced ingredients and are independently tested for quality, purity and consistency. Customers can buy through a monthly subscription that the brand says is easy to adjust or cancel.