Budj is a Kenya-based cashback and loyalty platform connecting shoppers with local merchants through verified offers and rewards. Its goal is to help customers save on everyday spending while giving businesses a measurable way to encourage purchases and repeat visits. Shoppers can browse offers by location, category, or merchant, claim rewards before paying, and earn cashback after Budj verifies a purchase.

Supported payment options described on the site include M-Pesa, linked cards, and scanned receipts, though its FAQ says payments currently need to be made directly through Budj. Cashback is credited to a digital wallet, where customers can track rewards, withdraw them to M-Pesa, or use them with partner merchants. Budj is available through mobile apps for iOS and Android, with features such as nearby-offer discovery and an interactive map.

For merchants, the platform provides cashback and loyalty campaigns, verified transaction tracking, and dashboards to assess revenue, customer segments, repeat visits, and return on investment. Merchants pay rewards when verified purchases occur, making Budj a performance-based marketing channel