Bugg, formerly known as Gubba, is a New Zealand family business offering premium garden tools and accessories for people who live in the garden. The brand describes its products as designed in New Zealand and provides delivery across the country, with easy returns. Its range brings together practical essentials for planting, growing, harvesting, and keeping garden spaces and equipment organised.

Tools include secateurs, snips, hori hori knives, saws, sickles, shears, loppers, trowels, hoes, spades, forks, and orchard ladders. For growing, customers can find seed-raising and potting supplies, net and poly tunnels, watering products, plant and soil care, pest control, supports, harvesting gear, and composting items. Garden bags, trugs, buckets, mats, rakes, and toolkeeping products help with tidying and storage. Bugg also sells gardening wear and accessories, including gloves, aprons, boots, totes, holsters, tool pouches, and kneelers. Gift options include books, stationery, floral accessories, gift cards, and curated sets. The store features products from Bugg and other brands, alongside seasonal collections and gardening inspiration.