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Hex Code
Color name
RGB
HSL
CMYK
#C10000
Guardsman Red
193, 0, 0
0, 100, 38
0, 100, 100, 24
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, connecting consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics to enhance shopping experiences for millions. The company aims to serve 300 million customers by 2030, boasting the largest selection of brands and sellers in the region.
Lazada offers a suite of services designed for both customers and retailers. LazMall, launched in 2018, comprises Southeast Asia's largest virtual mall, featuring over 32,000 authentic international and local brands with fast delivery and a hassle-free return policy. The Lazada Marketplace, established in 2013, enables retailers to access millions of customers and provides support in secure payments, customer care, and marketing analytics across 18 diverse product categories. Additionally, the cross-border initiative facilitates the import of global products, ensuring fast delivery through Alibaba’s reliable logistics network, thus solidifying Lazada’s role in shaping the future of retail in Southeast Asia.
Brand industry
E-commerce and Shopping
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