Build-A-Bear Workshop New Zealand is a retailer of personalised plush toys, offering customers the chance to create a furry friend online or at a store. Its range includes teddy bears, stuffed animals, pet-inspired plush, character toys, and smaller Mini Beans, with choices spanning popular collections and licensed characters such as Bluey, Disney, Sanrio, Harry Potter, and Sonic the Hedgehog. Customers can customise their companions with clothing, shoes, accessories, sounds, and scents, including options to record a personal message or add a heartbeat sound.

The store also sells outfits and themed items for different occasions, hobbies, and interests, as well as carriers and gift cards. Its online shop features products for birthdays, holidays, and other special events, with gift ideas for children, teens, parents, and other recipients. Build-A-Bear Workshop New Zealand serves shoppers looking for creative, personalised gifts and plush companions for a range of ages and occasions, with the option to shop online or find a store