Zajček Kai, known in English as Bunny Kai, is a children’s storytelling brand built around hand-drawn illustrations and authentic stories. First published in 2013 by ProAndy publishing house, the series began with an idea from Meta, inspired by her son Neo and illustrated by her sister, Mojca. Its small white rabbit hero encourages children to embrace what makes them unique, believe in themselves, and find their own way forward.

The brand offers Bunny Kai books and meaningful gifts inspired by the stories. Titles include The Great Win, about resilience, creative thinking, and self-belief, and True Friendship, which explores empathy, teamwork, and helping others. Designed for enjoyable reading at home, including bedtime, the stories also give parents and educators a gentle way to discuss courage, kindness, friendship, and feelings with children. Bunny Kai’s wider collection of gifts extends these themes beyond the books, offering reminders to be brave, kind, and confidently yourself.