Burger King France
@burgerking.fr
Site officiel de BURGER KING® FRANCE. Retrouvez toute l’actualité du King, l’ensemble des produits, le plan d’accès aux restaurants, l’histoire de la marque et les offres d'emploi !
Burger King France's Company Logos


Burger King France's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#ABA49A
Bronco
171, 164, 154
35, 9, 64
0, 4, 10, 33
#FAF3E8
Linen
250, 243, 232
37, 64, 95
0, 3, 7, 2
#502314
Brown Derby
80, 35, 20
15, 60, 20
0, 56, 75, 69
About Burger King France
BURGER KING France is the French subsidiary of the global fast food chain, BURGER KING. The company is the second-largest hamburger fast-food chain in the world and operates as a franchisee in France. The franchise was first introduced to French consumers in 1980 in Paris but was unable to compete with the dominant local fast-food chain, Quick.
However, in 2012, BURGER KING globally acquired Quick, including all its locations in France, leading to the re-entry of the BURGER KING brand into the country. Since then, BURGER KING France has undergone significant expansion, with over 300 outlets in the country as of 2020. The headquarters of BURGER KING France is located in Marne-la-Vallee, France.
It oversees the operations of the company nationwide and is responsible for supporting franchisees in maintaining the brand's standards and consistency. BURGER KING France primarily offers a range of hamburger-based products including flame-grilled burgers, chicken sandwiches, salads, sides, and desserts. The company is known for its signature Whopper burger and its flame-grilling cooking method, which differentiates it from its competitors.
On a global scale, BURGER KING has a strong presence with over 18,000 restaurants in more than 100 countries. The brand operates under a franchise model, with franchisees responsible for operating individual outlets. Notably, BURGER KING operates in a joint venture with Restaurant Brands International (RBI), which owns other major fast-food chains such as Tim Hortons and Popeyes.
In terms of market position, BURGER KING is a major player in the global fast-food industry, competing with other fast-food giants like McDonald's and Wendy's. While it is not the largest chain worldwide, it has consistently grown and expanded its presence in many countries, including France. In recent years, BURGER KING has focused on innovation and menu expansion to attract a wide range of consumers.
It has introduced new products like plant-based burgers and has embraced digital technology to improve the customer experience through mobile ordering and delivery services. As of the latest information available, BURGER KING France continues to expand its presence in the country and remains a strong competitor in the fast-food industry, offering a diverse menu and focusing on delivering a distinctive flame-grilled taste experience
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
1001-5000 employees
Related Brands
Tags
Flame-grilled burgers
Fast-food restaurant chain
Drive-thru and click & collect
Restaurant delivery and food ordering app
Family meal deals
