Burns

Burns MMA Agency is a Florida-based talent and brand management agency focused on elite mixed martial arts athletes. Founded by UFC veteran and top-ranked welterweight Gilbert Burns, the agency aims to help fighters build lasting value beyond their performance in the cage. It combines combat-sports experience with strategic business planning, treating athletes as brands with potential to grow throughout and beyond their careers.

Its services include career management, strategic planning, contract negotiation, and support with the transition to life after competition. The agency also develops athletes’ visual identities, content strategies, and digital presence, while shaping distinctive brand positioning and managing public relations and media exposure. For commercial growth, Burns MMA Agency identifies and structures sponsorships aligned with athletes’ long-term interests and builds partnerships with companies across luxury, automotive, financial, and lifestyle sectors. Its approach emphasizes sustainable career value rather than fight bookings or short-term sponsorship income. The agency represents fighters including Brazilian UFC athlete Rafael “Bipolar” Tobias and invites athletes, managers, and brands to inquire about management, partnerships, and seminars.