Business Call to Action (BCtA) is a brand that recognizes and supports inclusive businesses with a strong commitment to benefiting people in low and middle-income markets, in order to achieve the Sustainable Development Goals (SDGs). BCtA's mission is to encourage businesses to take collective action in improving the lives of individuals in these markets and rethink their role in contributing to the SDGs. Inclusive business is a commercially viable model that actively involves low-income individuals as producers, suppliers, clients, customers, or employees on a large scale.

If you're unsure whether your business is inclusive or not, BCtA provides a diagnostic tool to assess the maturity level of your business. The private sector plays a crucial role in achieving the SDGs and the 2030 Agenda for sustainable development. BCtA partners with organizations such as the Ministry of Foreign Affairs of the Netherlands and the Swedish International Development Cooperation Agency to achieve their goals.

With a dedicated team of professionals, including a Programme Manager, Impact Management Specialist, Innovation Analyst, Social Impact Consultant, and more, BCtA is committed to driving positive change and promoting sustainable development. For more information, you can contact BCtA through their website and sign up for their newsletter to stay updated on their latest news and initiatives