Butterfly Garden Seeds is an online seed retailer focused on helping gardeners grow unusual plants and create habitats that support butterflies and other wildlife. Its catalog includes annual and perennial flowers, rare and tropical plants, vines, shrubs and trees, and seeds from groups such as milkweeds, passion vines, and Aristolochia. Shoppers can browse by USDA hardiness zone, flower color, wildlife garden, or food-growing category, with selections that include herbs, vegetables, fruit, nuts, and tea plants.

The company highlights plants for particular butterflies, including monarchs, spicebush swallowtails, American snouts, and Baltimore checkerspots. It identifies milkweeds as monarch host plants, passion vines as hosts for fritillaries, and Aristolochia as hosts for swallowtails. Butterfly Garden Seeds also provides researched, species-specific germination guidance, including temperature and technique recommendations, to help customers start seeds successfully. The business states that it prioritizes fresh seeds and customer growing success. Products are sold in seed packs, and the store offers mix-and-match discounts on multiple packs, along with gift cards and customer support information.