Unclaimed brand
Buttons Project. My dream is to collect buttons—thousands upon thousands of buttons, to commemorate the babies we never met. To enable women who have been affected by abortion.
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Hex Code
Color name
RGB
HSL
CMYK
#75AE35
Sushi
117, 174, 53
88, 53, 45
33, 0, 70, 32
#3A2315
Cedar
58, 35, 21
23, 47, 15
0, 40, 64, 77
#C8DB8D
Deco
200, 219, 141
75, 52, 71
9, 0, 36, 14
Buttons Project is a New Zealand charitable trust dedicated to supporting people affected by abortion, including women, men and families. Founded from a personal experience of abortion, the project offers a compassionate, non-judgmental space for people to remember, grieve and seek healing. Its central initiative invites people to send a button as a personal tribute to a life lost.
Physical buttons are catalogued and sewn onto wall hangings intended for respectful memorial display, while the Virtual Buttons Memorial shares buttons and accompanying messages online. Participants may send a button, keep a matching one or take a photograph as a personal reminder. Beyond the memorial, Buttons Project aims to provide post-abortion recovery programmes and online support, connect people with counselling and peer networks, and share resources and awareness through community outreach and seminars.
The trust also welcomes partners and donations to support its work. With an emphasis on listening and care, Buttons Project seeks to help people feel seen, valued and less alone as they navigate grief and healing
Brand industry
Community and Society
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