BuyAPet

The Pet Advertising Advisory Group (PAAG) is a crucial entity established in 2001 dedicated to promoting responsible pet advertising and tackling the rise of irresponsible practices online. Comprised of various animal welfare organizations, trade associations, and veterinary bodies, PAAG operates with endorsements from governmental bodies across the UK. With the explosion of online pet advertisements, PAAG addresses issues arising from impulse buying and unscrupulous breeding practices. Their mission is to ensure that pets are advertised and sold ethically and legally, while raising public awareness about the importance of research before purchasing a pet.

PAAG works closely with major classified websites to implement Government-backed Advertising Standards, fostering a safer environment for pet buyers. By engaging with various stakeholders, including prominent animal welfare charities like Battersea Dogs & Cats Home and the Dogs Trust, PAAG seeks to educate buyers on responsible pet ownership and the potential pitfalls of online pet acquisition. Users are encouraged to consult PAAG's resources and guidance to avoid the risks associated with purchasing pets through unregulated channels.