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Hex Code
Color name
RGB
HSL
CMYK
#FF5500
International Orange
255, 85, 0
20, 100, 50
0, 67, 100, 0
#0A0A0A
Cod Gray
10, 10, 10
0, 0, 4
0, 0, 0, 96
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages advanced technology, logistics, and secure payment systems to enhance the online shopping experience. With ambitions to serve 300 million customers by 2030, Lazada offers a diverse selection of products through its flagship marketplace, including LazMall, which features over 32,000 international and local brands, ensuring 100% product authenticity and efficient delivery.
Lazada Marketplace connects retailers to millions of customers, facilitating sales across 18 categories such as health and beauty, fashion, and home appliances. The platform emphasizes cross-border trading, enabling Southeast Asian brands to reach global consumers while showcasing international products. Continuous investment in logistics infrastructure allows nearly any product to be delivered swiftly. Ultimately, Lazada focuses on creating a seamless, engaging shopping experience that combines convenience with technology to set new retail standards in the region.
Brand industry
E-commerce and Shopping
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