BuyTheSell (BTS) is a financial technology company that provides a digital event management platform for sellside investment banks. Its platform helps banks organize complex global roadshows and large, multi-track conferences, while supporting collaboration among teams and clients across Banking, Equities, Fixed Income and Currencies (FICC), Prime Brokerage, and Asset and Wealth Management.

Designed for the needs of individual sellside organizations, the BTS platform can integrate with internal and external systems and address compliance and regulatory requirements, including MiFID II. It supports the electronic discovery, request, and fulfilment of corporate access and analyst marketing products. Buyside clients can view company and analyst meeting-slot availability in real time, while granular entitlements help ensure meetings are offered to appropriate clients.

BTS aims to improve event execution, promote the use of limited meeting resources, and help banks target relevant clients more effectively. Built on cloud technology, the platform is designed to scale for large financial institutions while providing the security, reliability, and audit data capture they require.