Behavior Group is a pioneering organization dedicated to transforming behavioral healthcare through science-first Applied Behavior Analysis (ABA) therapy. Founded by brothers Ethan and Alexander Protzel, clinical experts who sought to create a more dignified and effective therapy experience, Behavior Group emphasizes that ABA can and should be delivered with precision and purpose. Their services encompass Behavior One, which provides specialized ABA therapy for children with autism, and Behavior AI, a technology-driven research division aimed at enhancing care delivery and measurement.

Committed to raising the standards of ABA, Behavior Group focuses on restoring dignity, fostering communication, and promoting independence among clients. They prioritize integrity, precision, curiosity, and accountability in their operations. With a vision for a future where exceptional ABA therapy is accessible to all families, Behavior Group is dedicated to reshaping behavioral healthcare with a human-centered and ethical approach. Through innovation and collaboration, they strive to ensure that every client receives the best possible care to facilitate meaningful life changes.