Alona is a London-based brand founded by designer Alona Shelemy, whose passion for jewellery stems from her upbringing in a family of fine jewellers. Inspired by the beauty of her father's exquisite pieces, Alona embarked on a creative journey to craft her own unique collections. By combining mixed metals and diverse finishes, Alona's designs reflect her diverse cultural background, blending Middle-Eastern and European influences into effortlessly chic pieces. Her jewellery has garnered a celebrity and fashion following, gracing the pages of top publications worldwide.

Each piece is meticulously handcrafted in London, and the brand is committed to giving back to Ocean Conservation charities by donating 10% of proceeds from every order. Customers can now experience the luxury of Alona's creations up close at their London showroom, where personalized styling tips and information on materials are offered. Join the movement and be part of Alona's mission to create exquisite, ethically crafted jewellery.