By Fatma is a signature brand that was originally known as Designed by Fatma when it started in 2008. Founded by Fatma Al Kuwari, a graduate of VCU Communications Art and Design, the brand began as a personal venture, creating personalized gifting, invitations, and card designs for family and friends. Over time, Fatma's passion for the industry grew stronger, leading to the expansion of the brand and the introduction of various products and services.

By Fatma offers a wide range of products, including apparel and accessories, home and kitchen items, decor, storage and organization solutions, drinkware, and gift collections. They also have a selection of greeting cards, wrapping paper, gift bags and boxes, as well as digital invites for special occasions. Additionally, By Fatma provides stationery supplies, party supplies, and miscellaneous items.

With a focus on creativity and quality, By Fatma continues to inspire and bring joy to customers through their unique designs and attention to detail