By Hera Group is a business holding company that builds, operates, and scales businesses between Brazil and the United States. With an operational base in Orlando, Florida, it connects shared infrastructure, branding, distribution, and management to help its companies grow across markets. Its approach emphasizes understanding each business before scaling, then establishing the operational, legal, financial, and brand foundations needed for sustainable expansion.

The group brings together five businesses across infrastructure, branding, pet care, beauty, and professional education. Omnify Ecosystem supports US market operations with fulfillment, logistics, import and export services, accounting, compliance, and digital sales management. Brandfy develops brand strategy, identity, product concepts, and brand equity. MANZZ Pet USA offers vegan, hypoallergenic, cruelty-free professional pet cosmetics for groomers, salons, and pet shops. By Hera Beauty curates, imports, and distributes Brazilian beauty products in the United States. Robson Peluquero USA sells professional hair products and provides technical education, workshops, and an ambassador program for hairstylists. The group also welcomes partnership, distribution, and investment inquiries.