By Liset is the online strategy and marketing business of Lisette Prins, who helps entrepreneurs make their digital marketing clearer, more manageable and more effective. Its central focus is aligning a business’s website and social media with its goals, audience and message, so that online activity is more purposeful and can support customer growth. Lisette combines personal guidance with practical steps, aiming to give business owners greater focus, structure and confidence in deciding what to communicate and where to invest their time.

Services include one-to-one strategy sessions, a growth workshop, social media management, content creation and planning, and website design tailored to a client’s strategy. By Liset also offers business and personal photography, including content, website, baby, pregnancy and family shoots. Entrepreneurs can request a free Online Strategy Check with three personalised tips, or a free strategic blueprint for a homepage or landing page. Through its guidance and services, By Liset helps clients bring their online channels together into a coherent approach, rather than relying on disconnected posts or marketing activities.