BYYD Global

BYYD is a mobile advertising platform serving brands and advertising agencies. It enables customers to buy advertising traffic across mobile apps and games worldwide, with tools to develop, launch, manage, and analyze campaigns. BYYD also creates mobile ad formats, including banners, native ads, and rich media, and adapts video creatives for clients’ platforms at no additional cost.

The company emphasizes viewability, brand safety, and fraud prevention. Its platform checks incoming bid requests and device histories through an internal anti-fraud system supported by BYYD’s own data management platform. Campaign services include audience targeting and retargeting using device IDs, real-time optimization against client KPIs, and transparent analytics with support for multiple tracking systems and integrations with Google Analytics and Yandex Metrica. BYYD also offers brand-lift research to assess awareness and recognition among exposed audiences. Its website features case studies, presentations, and a blog covering mobile marketing and advertising topics, alongside information about the company, rich media, and career opportunities.