Caast

Caast is a French live-commerce and shoppable-video platform designed to help e-commerce brands turn website visitors into customers through interactive shopping experiences. Its solutions let brands broadcast live shopping events on their own websites and across Instagram, Facebook and TikTok, with product browsing and direct add-to-cart functionality built into the experience. Live sessions can include chat, polls, quizzes and competitions, while replays, short video clips and performance data help extend their value beyond the broadcast.

Caast offers a comprehensive website-based live-commerce solution, as well as a social-first option for brands starting out on Instagram and other networks. Supporting tools help teams prepare, schedule and produce events: Faast manages planning, products, presenters and run-of-show details, while the Caast mobile app enables multi-camera filming using phones. The company also presents MILA, a voice assistant for live preparation, as a forthcoming feature. Caast reports more than 1,800 lives delivered and over 120 brands supported, and offers onboarding and guidance to help businesses integrate live commerce into their e-commerce strategy.