Cadent is a leading provider of predictive advertising solutions that connects brands, publishers, and consumers through an advanced AI-powered platform. The company specializes in orchestrating advertising outcomes across multiple media channels, including linear TV, connected TV (CTV), online video, and YouTube, thanks to its recent acquisition of VuePlanner. Cadent's platform empowers businesses to engage with audiences at every stage of their customer journey, delivering data-driven insights and tailored messaging.

With over 125 million households and 1.8 billion devices in its network, Cadent maximizes ad reach through innovative audience targeting, using both ID-based and ID-less solutions. Its machine learning models optimize advertising impressions and campaign performance, ensuring that brands can predict outcomes before campaigns launch, adapt strategies dynamically, and ultimately achieve measurable business results. Cadent operates in a privacy-safe environment, enabling brands, agencies, and publishers to navigate the complex media landscape effectively, driving campaign efficiencies and robust performance in a scalable manner.