Café Digital is the presenting brand behind an international web-positioning workshop held in Asunción, Paraguay, in November 2015. The event focused on search engine optimization (SEO) as a way to improve website visibility and attract relevant visitors. Its program was led by Fernando Maciá Domene, a Spanish-language SEO consultant, educator, author, and director of Human Level Communications.

The workshop offered three main learning and advisory options: SEO training for the tourism sector, advanced SEO training, and professional, personalized SEO consultations. Sessions covered search marketing, site indexability, information architecture, relevant content planning, seasonal tourism demand, and performance indicators. Participants were encouraged to apply the methods to their own websites, with practical exercises and opportunities to ask questions. Training materials, including presentation slides, instructor notes, and supplementary digital documents, were provided in PDF and other digital formats.

The event was designed for web professionals, marketers, agencies, tourism businesses, hotels, restaurants, travel services, and destination organizations seeking practical guidance in search visibility and online marketing.