Cal Fresh Fruit

The California Fresh Fruit Association (CFFA) is a statewide membership organization representing California’s fresh fruit growers and shippers. Its members include businesses involved in table grapes, fresh tree fruit, blueberries, and other berries. CFFA’s mission is to meet members’ needs while serving as the primary public policy organization advocating for the state’s fresh fruit industry.

The Association represents the industry on state and federal policy matters, engaging in legislative processes and regulatory proceedings in Sacramento and Washington, DC. It also serves as a liaison between members, elected officials, and government agencies, sharing information about the challenges and opportunities facing growers, shippers, and the broader industry.

CFFA offers membership opportunities that support networking and participation in issues affecting members’ businesses. It facilitates professional connections through events and seminars held throughout the year, and provides resources related to advocacy, food safety, water, international matters, and other industry concerns. Based in Fresno, California, the Association also shares industry news and information through its website.