Cake & Arrow

Cake & Arrow is a human-centered UX design agency specializing in insurance and financial services. For more than 20 years, it has helped organizations create digital experiences that better serve customers, agents, employees, and business goals. The agency combines research and insights with strategy, innovation, digital product design, and development to understand people’s needs and turn those insights into practical solutions.

Its work includes designing customer-facing digital products, agent and employee tools, and portals; modernizing legacy experiences; shaping customer experience visions; and helping clients bring new products and services to market. Cake & Arrow also assesses user experience, explores emerging technologies, and supports product innovation through research-based design. Its clients include insurance carriers, brokerages, investment and financial planning firms, and fintech companies. Featured projects include an independent-agent portal for Main Street America Insurance, interface design for VoxSmart Financial, crypto tax-filing work for EY, and UX assessment for The Hanover Insurance Group.