Cakes

Cakes by Lynz is a cake decorating education and inspiration brand created by Lynsey, a cake-loving creator who shares practical guidance for bakers at every skill level. Its website and YouTube channel offer more than 200 free, step-by-step tutorials and videos, from essential cake basics to advanced decorating techniques. Beginners can learn skills such as preparing crumb coats and piping buttercream, while hobby bakers can explore creative designs and themed projects. More experienced decorators can develop techniques for fondant modelling, wired sugar flowers, sharp ganache edges and three-dimensional novelty cakes.

The brand’s content covers cakes, cupcakes, cake pops and cakesicles, cake toppers, sugar flowers, seasonal designs and recipes. Visitors can browse tutorials, cake inspiration, decorating advice and resources such as a fondant calculator and guidance on adapting recipes for different pan sizes. New videos are shared on YouTube, with blog articles, social media updates and a monthly newsletter offering further ideas and news.