Unclaimed brand
Get 24/7 support from Baba and a care team that works with your existing doctors. Help with appointments, prescriptions, insurance and more.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FA2424
Torch Red
250, 36, 36
0, 96, 56
0, 86, 86, 2
#FAF9F1
Ecru White
250, 249, 241
53, 47, 96
0, 0, 4, 2
#92400E
Korma
146, 64, 14
23, 83, 31
0, 56, 90, 43
Baba is a healthcare advocacy service that helps individuals and families manage the practical demands of care. Its advocates work with members, their doctors, and insurance companies to coordinate appointments, follow up on referrals, address prescription and coverage questions, and handle paperwork. Support can also include arranging medical equipment or transportation, exploring benefits for food and utility costs, and coordinating follow-up after a hospital stay. Baba serves people across all 50 states and works with hundreds of health plans; advocacy services are covered by Medicare and Medicare Advantage for eligible members, with any applicable costs explained in advance.
The care team includes nurses, social workers, and benefits experts, supported by AI tools that can review medical and insurance histories to flag items needing attention. With a member’s approval, advocates make calls, book appointments, and track follow-ups, providing updates along the way. Baba also offers services for health plans and providers, helping payers support members and enabling providers to assist patients between visits.
Brand industry
Health
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
The Baba Care name, logos and brand assets are trademarks of Baba Care and its affiliates. Brandfetch isn't affiliated with or endorsed by Baba Care. Their use is subject to Baba Care's brand guidelines.