Unilever, a global FMCG company, has embraced the brand opportunity presented by women's football, recognizing its impact as a platform for cultural change. As official sponsors of the FIFA Women's World Cup until 2027, Unilever's personal care brands, including Rexona, Dove, Lifebuoy, and Lux, are making a long-term commitment to women's football and societal progress. Going beyond just the games, Unilever is collaborating with FIFA in their Women's Development Programme, aiming to create safe and inclusive environments for girls of color and provide equal opportunities in football.

By launching activities like friendly matches and collaborations with platforms like TikTok and Roblox, Unilever is connecting with the younger generation of female football fans. In addition to their social purpose, Unilever has also experienced a market impact in terms of engagement and brand power. Looking ahead, Unilever plans to deepen their integration in advertising and innovation, leverage the power of social and AI, and confront gender inequality.

With a strong commitment to meaningful collaboration, Unilever aims to foster the growth of women's football worldwide and empower women and girls through their brands