Campingwahnsinn is a German-language brand created by Jan Schaare, built around humorous stories drawn from 25 years of camping. Its central offering is a 200-page book about the mishaps, characters and everyday situations that make camping memorable. The stories cover family life, neighbours, technology failures and the unpredictable chaos of life at a campsite. Presented as sometimes true and sometimes exaggerated, they aim to capture experiences that many campers may recognize, while inviting readers to laugh at themselves and the people around them.

Campingwahnsinn is intended both for experienced campers and for people curious about camping, and the book is also presented as a gift idea. The website lets visitors discover the book and read a sample chapter, and includes information about Jan Schaare, a shop and contact details. The brand describes its work as entertainment rather than practical instruction: it is not a camping guide, but a light-hearted and candid account of camping as it can really feel. Its tone is self-deprecating, relatable and rooted in everyday camping life.