Lazada

**Lazada Group: Revolutionizing Southeast Asia's Retail Experience**

Founded in 2012, Lazada Group has emerged as Southeast Asia's foremost eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a vision to connect the diverse region through innovative technology, logistics, and payment solutions, Lazada extends the largest selection of brands and sellers, aiming to serve 300 million customers by 2030.

The platform features LazMall, which launched in 2018 and has become the biggest virtual mall, offering over 32,000 local and international brands with a guarantee of product authenticity and speedy deliveries. Lazada Marketplace, established in 2013, empowers retailers by providing access to millions of customers alongside comprehensive support services.

Additionally, Lazada's cross-border capabilities allow Southeast Asian brands to reach global audiences while showcasing products from international sellers. Backed by Alibaba’s advanced technology and logistics, Lazada ensures secure transactions and an unmatched shopping experience, continually pushing the boundaries of retail innovation.