Unclaimed brand
Protect your family from final expense stress with Purple Shield planning, executor support, and no-obligation information. No medical exam required.
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Hex Code
Color name
RGB
HSL
CMYK
#5A2982
Eminence
90, 41, 130
273, 52, 34
31, 68, 0, 49
#022D8B
Resolution Blue
2, 45, 139
221, 97, 28
99, 68, 0, 45
#ACBEFF
Melrose
172, 190, 255
227, 100, 84
33, 25, 0, 0
Canada Purple Shield helps individuals and families across Canada plan for final expenses and reduce the practical and emotional burden on loved ones. The brand offers final expense protection through plans designed to accommodate different ages, circumstances, and personal preferences, with no medical exam required. Its information highlights policies that are indexed to inflation, protected from probate tax, and assignable, helping families preserve value for an estate.
Beyond protection plans, Canada Purple Shield provides executor support and a range of planning resources. Its services and products include estate documentation, funeral and cremation planning, Journey Home, charitable giving, custom monuments, and coverage for other expenses. Digital tools and educational materials include a Final Wishes e-book, a blog, videos, and free information, with options to request a quote or book an appointment.
Canada Purple Shield partners with TruStage Life of Canada, a consumer-focused brand that serves policyholders and helps people prepare for the decisions and financial obligations that follow a death.
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Finance
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The Canada Purple Shield name, logos and brand assets are trademarks of Canada Purple Shield and its affiliates. Brandfetch isn't affiliated with or endorsed by Canada Purple Shield. Their use is subject to Canada Purple Shield's brand guidelines.