Think Turkey is the consumer-facing brand of the Canadian Turkey Marketing Agency, operating as Turkey Farmers of Canada. It promotes Canadian turkey and connects consumers with information, recipes, and resources from turkey farming organizations across the country. The brand highlights turkey as a lean, high-quality, nutrient-rich protein and encourages shoppers to choose Canadian turkey, supporting more than 510 turkey farming families.

Think Turkey offers recipes for everyday meals and special occasions, with options spanning whole turkey, turkey cuts, appetizers, snacks, roasts, and leftovers. Its recipe collections include seasonal and holiday ideas, as well as featured dishes such as soy and maple roasted turkey and turkey parmigiana. The site also provides practical guides to buying turkey, selecting cuts, preparing and cooking turkey, carving, thawing, storing, and safe food handling. Nutrition information and cooking videos help visitors make informed choices and prepare meals with confidence. Additional resources include a whole-turkey calculator, a Turkey Trot locator for Thanksgiving runs, and a newsletter featuring recipes, tips, and food safety information.