Forestry Innovation Investment (FII) is a dedicated provincial government agency in Canada, committed to promoting and expanding the markets for British Columbia's (B.C.) high-quality, sustainably sourced wood products. With a presence in Binh Duong, Vietnam, FII positions B.C. as a premier global supplier of environmentally responsible timber, showcasing renowned species such as Western Hemlock, Spruce-Pine-Fir, Douglas-Fir, Western Red Cedar, and Yellow Cedar.

FII emphasizes the significance of sustainable forestry practices, with approximately 95% of B.C.'s forests publicly owned and governed by rigorous laws and environmental regulations. The agency actively supports awareness and adoption of sustainable wood applications across various sectors, including furniture manufacturing, doors, windows, and outdoor constructions.

With over 41 million hectares of certified forestland, Canada leads the world in forest certification, ensuring that only a fraction of B.C.'s forests are harvested each year, with an emphasis on reforestation. FII's efforts contribute to responsible sourcing, providing buyers with confidence in the sustainability of their wood products.