Capfide is a financial and business consultancy supporting small and medium-sized businesses across Jordan, Saudi Arabia, and the Gulf. It focuses on logistics and freight, trading and wholesale, construction, retail, and family businesses, bringing finance leadership to owner-led companies without the cost of a full-time CFO. Its services include fractional CFO retainers, accounting, financial health and cost-leak diagnostics, go/no-go assessments, and customs duty and freight-spend reviews. Capfide also helps clients prepare for audits, meet ZATCA e-invoicing requirements, strengthen family-business governance and succession planning, and select ERP and finance systems.

Engagements are designed around business decisions and typically move from diagnosis to advice and execution. Capfide reviews financial records, invoices, billing, controls, and working capital to identify risks and quantify potential savings or recoveries. Ongoing support can include cash forecasting, KPI dashboards, management reporting, banking relationships, and board-ready financials. Founded by a finance professional with 17 years of experience in freight forwarding finance, Capfide emphasizes practical analysis, tested assumptions, and clear evidence to help business leaders make informed decisions.