Unclaimed brand
Capita is a strategic outsourcer helping public and private sectors run complex services—powered by people, data, and AI to improve lives and drive efficiency.
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Hex Code
Color name
RGB
HSL
CMYK
#00FFFF
Cyan / Aqua
0, 255, 255
180, 100, 50
100, 0, 0, 0
#999999
Dusty Gray
153, 153, 153
0, 0, 60
0, 0, 0, 40
#010524
Blue Charcoal
1, 5, 36
233, 95, 7
97, 86, 0, 86
Capita is a strategic outsourcer that helps public- and private-sector organisations manage complex, time-consuming services. Operating across eight countries, the company works to make essential processes more efficient, intuitive and reliable, drawing on the expertise of its people, data and technology, including artificial and generative AI. Its services span customer communications and digital services, contact centres, learning and specialised training, payments and collections, pensions administration, consulting, procurement, and data management and intelligence.
Capita also provides AI solutions, cloud and digital services, managed networks, administration software, and experience and engagement support. In place, estates and net zero, its work includes building consultancy, estates transformation, planning and regeneration, and sustainability and decarbonisation. The company serves a range of industries, including central and local government, defence, justice and policing, health, transport and education.
Capita’s stated aim is to simplify processes, improve experiences and deliver results at scale, helping clients operate effectively while supporting the people who rely on their services. The business is supported by approximately 34,000 colleagues
Brand industry
Business and Consumer Services
Company type
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Year founded
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Company size
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Public-service outsourcing
Citizen contact centre services
Pensions administration
Managed learning services
Public-sector payments and collections
How do I download the Capita logo?
The Capita logo comes in one version: an icon. Download as JPEG.
What does Capita's branding look like?
Capita’s identity centres on a lowercase “capita” wordmark in clean, rounded letterforms, paired with a compact circular emblem formed from curved, petal-like shapes. The visual system uses corporate blue and teal against white and pale neutral backgrounds, with restrained sans-serif typography, candid people-and-workplace imagery, and spacious, structured layouts.
What are Capita's brand colors?
The Capita color palette uses the hex codes #00FFFF, #999999 and #010524.
The Capita name, logos and brand assets are trademarks of Capita and its affiliates. Brandfetch isn't affiliated with or endorsed by Capita. Their use is subject to Capita's brand guidelines.
