CAPSULE GROUP is a business partner that develops stories and content into intellectual property, helping creators, virtual characters, and brands expand their influence across platforms and business models. Since 2013, the company has focused on internet-driven creativity and next-generation entertainment, connecting content IPs with audiences and commercial opportunities.

Its content marketing business works with hundreds of creators and content properties and maintains strategic partnerships with platforms including YouTube, Meta, and LINE. CAPSULE has served more than 800 clients and delivered over 3,000 marketing projects across industries such as gaming, consumer goods, beauty, technology, finance, and e-commerce. Services include creator collaborations, social media management, and advertising.

Through its fan-economy business, CAPSULE partners with creators, VTubers, virtual idols, anime, and other IPs. It develops social communities, brand collaborations, cross-industry partnerships, merchandise, and in-person events to support both IP owners and fans. The company also provides services for international projects, including event operations, public relations, and merchandise planning, helping content and brands reach new audiences.