Caring Today

Caring for the Caregiver is a caregiver-support brand and online resource founded around the needs of family caregivers. Led by Victor Imbimbo, an active family caregiver for more than 23 years, it draws on personal experience, research, and conversations with caregivers to address the emotional and physical challenges of caring for a loved one. Its central message is that caregivers’ own health and well-being matter, too.

The brand offers practical information and expert perspectives through articles, personal stories, videos, newsletters, and podcasts. Its Bounce Back podcast series features conversations with guests on topics such as self-care, guilt, loneliness, community, personal boundaries, life transitions, and maintaining a sense of control. Blog content explores caregiving pressures, including the demands on the sandwich generation, and encourages caregivers to make self-care a priority. The site also provides an eBook and links to the Caregivers Action Network. Caring for the Caregiver aims to help people find useful, actionable ways to support their well-being, navigate difficult days, and feel less alone throughout their caregiving journey.