Customer Cross
@carnewalconsult.com
We support founders and leaders of ambitious SaaS companies in EMEA with our proven methodology to build and scale high-impact Customer Success teams. We help you reduce churn, optimize upsell, and scale your customer success. We use our research-based methodology, your data, and our partner technology to reach measurable results for a future of higher recurring revenue.
Customer Cross's Company Logos


Customer Cross's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CF2E2E
Persian Red
207, 46, 46
0, 64, 50
0, 78, 78, 19
#2EA3F2
Picton Blue
46, 163, 242
204, 88, 56
81, 33, 0, 5
#223466
Cello
34, 52, 102
224, 50, 27
67, 49, 0, 60
About Customer Cross
Tom Carnewal is a brand that aims to deliver durable revenue growth to its customers by reducing churn, optimizing upsell, and growing new business. With almost 15 years of experience in the IT and SaaS world, Tom founded Carnewal Consult Ltd as a management company and used it to fund and co-found two technology startups. However, when the pandemic hit in 2020, Tom decided to transform Carnewal Consult into a service organization focused on helping other companies grow their recurring revenue.
This led to the development of the Customer Cross concept, which explores the impact of customer success on recurring revenue. Tom and his son restyled the company, and the Customer Cross methodology was presented to the public at industry events. Later, Tom partnered with Stanislas Van Oost to create the Smart Revenue Machine, a complementary solution to help SaaS companies grow their revenue.
Despite his successful career, Tom still maintains his passion for cooking, which he shares with others
Company type
Privately Held
Year founded
2023
Company size
2-10 employees
