Carolina Joias is a jewelry and luxury-goods buyer and valuation business with 35 years of experience in Rio de Janeiro. The company purchases and appraises gold, jewelry, silver, diamonds, and luxury watches, offering on-the-spot evaluations and payment. It also provides home assessments for antiques, paintings and other artworks, silverware, crystal, chandeliers, cutlery sets, candlesticks, coins, sculptures, religious art, and other collectibles.

Carolina Joias evaluates watches from brands including Rolex, Cartier, Richard Mille, Hublot, Omega, Patek Philippe, Breitling, and Audemars Piguet. Customers can visit its locations in Copacabana and Ipanema, including shops at Shopping Cidade Copacabana, Shopping Cassino Atlântico, and Top Center. The company also offers in-home service for customer convenience and emphasizes secure, straightforward transactions. It invites customers to seek an evaluation before selling and states that it pays promptly and will match competing offers. Carolina Joias serves people looking to sell valuable personal items through in-store or home appraisals.