Carptoday is a Moscow-based specialist retailer created by a team of carp anglers for people passionate about carp fishing. The company says its range is selected and tested by anglers on the water, bringing together practical equipment and bait for a wide variety of fishing needs. Its online store offers rods, reels, lines, leaders, hooks, rig components and ready-made rigs, alongside leads and PVA products.

Anglers can also shop for boilies, pop-ups and other artificial baits, pellets, grains, dips, sprays, liquids and attractants. The wider assortment includes bite alarms, rod pods and holders, marker floats and spomb equipment, landing nets and carp-care products, shelters, sleeping systems, chairs, clothing, lights, electronics, bags and tackle storage. Carptoday features its own Carptoday Baits and Carptoday Tackle products as well as goods from other brands, with new arrivals, popular items and discounted products highlighted.

Customers can find information about delivery, payment, returns and pickup points, and the store also offers gift certificates, bonus points and wholesale cooperation inquiries