Caterpillar Cross Stitch is a creative craft brand and online shop focused on modern cross stitch and crochet. Its range is designed to welcome beginners while also offering projects for more experienced makers. Shoppers can choose from cross stitch kits and patterns, including beginner and advanced options, themed designs, and stitch-a-longs. Crochet kits, crochet-a-longs, and crochet stitch markers extend the selection beyond embroidery.

The shop also offers practical stitching accessories, such as needle minders, hoops and stands, scissors, project bags, thread holders and bobbins, and thread conditioner. Gifts and branded merchandise include gift cards, mugs, T-shirts, and a cross stitch advent calendar. Customers can explore a membership and subscription box, as well as community activities such as stitching socials and a retreat.

Caterpillar Cross Stitch supports makers with learning resources, including YouTube tutorials, a blog, and FAQs, and invites customers to connect through its community and Facebook group. The store advertises a satisfaction guarantee, free UK delivery on orders over £40, and a selection of free patterns for new visitors.